## The "unsubscribe" button, the one you dread. It is the scourge of all marketers and a clear indication that conventional email blasting strategies are out of date. People want **engagement** in their overloaded inboxes these days, not just information. So how can you go from a "spammy" monologue to an engaging conversation with your email marketing strategy? *1. Ditch the Mass Blast mentality:* Imagine making a sales pitch to a group of strangers as soon as you enter the room. Uncomfortable, huh? Email is no different. Use demographics, buying history, and hobbies to **segment** your audience rather than blasting out generic communications to everyone on the list. This makes it possible to communicate in a **personalized** way, which increases the chance that receivers will connect with your message and feel appreciated. *2. Focus on Building Relationships, No Just Sales* Recall that email marketing is a process, not a quick fix. While it's important to prom...