The Blueprint Before the Begging Letter
A grumpy old-timer explains why a business proposal outline is the only thing standing between your brilliant idea and the trash can. Learn the three key parts.
Listen up. So you have a "million-dollar idea." Good for you. Everyone and their brother has one of those in the shower. The difference between that idea and actual money? A thing called a business proposal.
And the difference between a good proposal and a confused mess? An outline. It's a blueprint. You wouldn't build a shed without one, unless you enjoy walls that lean. Writing a proposal without an outline is just fancy guessing.
Think of it like a map for a very bored, very rich person. Your job is to guide them from "Why should I care?" to "Shut up and take my money!" without getting them lost. An outline stops you from rambling about your favorite widget for three pages.
Here’s the simple, no-nonsense structure. It has three big parts.
Part 1: The Problem. Start by telling them what's broken. Everyone loves to hear about problems. Describe the pain point your product fixes. Be specific. If your audience is nodding along, you've got them.
Part 2: The Solution. This is where you introduce your genius idea. Explain exactly how your product or service fixes that problem. Keep it simple. If a child couldn't get the gist of it, it's too complicated.
Part 3: The Ask. This is the part where you, you know, ask for something. Money. A partnership. Their first-born child. Whatever it is, be clear about it. How much? For what? By when? Don't be shy now. You didn't write the whole thing just to say "Have a nice day."
That’s it. Problem, Solution, Ask. Follow this, and your proposal might not end up as a coaster for a coffee cup.
Want a template that actually does the work for you? Of course you do. Save yourself the headache. Link: https://chat.deepseek.com/
3 Questions and Answers
1. Question: Why is the "Problem" section so important?
Answer: Because rich people are busy. You have to prove you understand their headache before you try to sell them an aspirin. If you get the problem wrong, nothing else matters.
2. Question: What's the biggest mistake people make in their outline?
Answer They forget the "Ask." They write ten pages about their amazing company and then just... stop. It's like a joke with no punchline. Confusing and a waste of time.
3. Question: Do I really need an outline? Can't I just write from the heart?
Answer: Sure. Write from the heart. Send it off. Then enjoy the peaceful silence of never getting a reply. Outlines organize your thoughts so your heart doesn't sound like a babbling idiot.
👉 “Want to see how the Treadflow stacks up against more versatile options? Check out our guide to The 5 Silent Alarms Every Entrepreneur Hears (Before It's Too Late)
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